About the BEHAVES Academy

We use behavioural science in everything we do at SBC – and we want to help you to do the same. That’s why we built The BEHAVES Academy

  1. we are behavioural scientists
  2. we know the world of change, comms and design
  3. we are learning design experts

Our Mission

We looked and looked for a course that was:

  • Pragmatic and truly applicable
  • Designed to be used to influence internal, organisational human dynamics, for change and comms issues
  • Scalable
  • Reasonably priced

Apply Behavioural Science to your problems

Think of the BEHAVES Academy as the user manual for understanding how people think, decide, and act. In just a few hours, you’ll learn:

  • Why habits stick—or fail—and how to work with the brain’s natural resistance to change.
  • Nudges to help people say “yes”
  • A clear framework for making better decisions with confidence.

Who is BEHAVES for?

Do you…
Have great ideas but struggle to get buy-in?
Lead a team and want them to embrace change?
Work in HR, marketing, or communications and need better engagement strategies?
Feel passionate about change but face endless resistance from colleagues?
Want practical tools-not just theories-to make change last?

If you said YES, then BEHAVES Academy is for you.

Who is BEHAVES for?

Do you…

Have great ideas but struggle to get buy-in?

Lead a team and want them to embrace change?

Work in HR, marketing, or communications and need better engagement strategies?

Feel passionate about change but face endless resistance from colleagues?

Want practical tools—not just theories—to make change last?

If you said YES, then BEHAVES Academy is for you.

Want some help rolling BEHAVES out to your team?

We can help with this. Get in touch to discuss how we can design and run bespoke, live sessions to re-enforce each BEHAVES module as you go, as well as running a final action planning workshop to help you with your specific behaviour change plans.

Find out more about how this works and check out our case studies here.

Want some help rolling BEHAVES out to your team?

We can help with this. Get in touch to discuss how we can design and run bespoke, live sessions to re-enforce each BEHAVES module as you go, as well as running a final action planning workshop to help you with your specific behaviour change plans.

Find out more about how this works and check out our case studies here.